Technology is going to have a big roll in getting this line out there and in the design department too. The two main programs that I will be using in design is Photoshop and Illustrator. These programs are my favorite to use whenever I'm bored and have nothing to do. You can do so many different things such as effects, shapes, color, 3D, filters, etc. I have spent days on some of my projects and it has been well worth it. For me, these programs are the hardest to use at first but after a wile you get use to things and everything becomes very easy.I have already designed a logo for this company in Illustrator and will eventually start creating new products starting with simple stuff like t-shirts and hats and then work my way up to the outerwear.
Social media is whats going to make or brake this company. DKB will eventually be on all types of social media besides myspace only because myspace is dead! Facebook, twitter, and youtube/vimeo is going to be a big help on getting the label out there. Facebook is always good with advertising and will be a good place to drop the new stuff I come out with be sides the company's website. Everyone loves twitter simply because it is short and to the point. Perfect for just random things that we will be doing such as when we are coming out with new product or idea suggestions or when we have give a ways or contests, just stuff like that. Youtube and vimeo is where we will have all of our skiing videos of people wearing our product so the viewers can see how much style DKB products have.
